After that, it was all syndication: Limbaugh at noon Sean Hannity from 3-6 p.m. Until July, WPHT’s weekday local voice was just two shows – Rich Zeoli, 6-9 a.m., and Dom Giordano, 9 a.m.-noon. In Philadelphia, Audacy owns (by descending ratings share, starting at the top) WIP-FM, KYW-AM, WBEB-FM, WOGL-FM, WTDY-FM, WPHT-AM. 2 radio broadcaster after iHeartMedia (which distributed Limbaugh). In 2017, Entercom acquired CBS Radio (which owned WPHT) and had become the No. It was a seismic shock, and Limbaugh had anointed no heir.Įmbracing the crisis, Audacy execs decided to turn it into an opportunity to expand local programming in Philly.Īfter a 50-year run as Entercom Communications, in March the company rebranded itself Audacy. Limbaugh’s death in February at age 70 blew a huge hole in the programming of the 650 radio stations, mostly AM, that carried him live every weekday. Stay up to date with all things political with The Wall Street Journal! “His voice entertained millions of listeners, cheered conservatives hungry to see their beliefs reflected on the airwaves, and elevated long-shot Republicans to national prominence,” wrote NPR media critic David Folkenflik. Limbaugh helped create and shape the conservative movement, and revived the AM band, with power so great it was grudgingly acknowledged by NPR, which had to hate every corpuscle of his being. We all did, after The Biggest Talker, Rush Limbaugh, announced last year he was dying of lung cancer. WPHT/1210-AM knew change was coming for a while. Philadelphia’s The Big Talker has a smallish mouth, but that’s OK with the bosses who have signed off on significant changes at our region’s leading conservative broadcaster.
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